Who we are.
Hey Mate Gig Initiative ‘LEWP’
LEWP works to support and stamp out the stigma and social isolation experienced with mental health and anxiety. We provide social and emotional support to improve the well being and overall experience of gig-goers attending events. Working in conjunction with artists, venues, festivals, touring companies, and more to build a more inclusive and considerate culture, experience, and wider community.
Our goal is to change the way we look at well being in the arts and bring back that feel-good feeling for creatives, artists, industry professionals, and the wider community.
Our Story
Our founder, Aimee Davies started her career in sound engineering before embarking on a colourful and varied career throughout creative industries including the opening of a creative studio. During this period Aimee found the therapeutic benefits of the creative industries and the niche issues professionals within the creative industries experience. Aimee found that there was a lack of creative industry experienced medical practitioners to offer preventative and proactive solutions to the challenges her peers were experiencing. After almost half a decade of working in the health sector including community services, integrated therapy services, working with young people who have experienced complex trauma, and graduating as a registered Counsellor. Aimee combined her Therapeutic skills and creative industry experience to create The Hey Mate Project and offer the niche support for the creative industries she has noticed the lack of years prior. This has followed to create our ethos to provide industry and vocation specific creative thinking support that is accessible, proactive, preventative, educational, and industry informed.
The Hey Mate Project and its founder Aimee Davies are active members of industries bodies and organisations to ensure the most up to date support for our community.
Advisory Board
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Sarah Harvey
Sarah Harvey has over a decade of experience in the creative sector specialising in events, audiences and experiences. With roles in both the performing and visual arts sectors, including Front of House Manager at NIDA, managing all front of house operations and event delivery across the 7 theatres, and Director, Engagement at Museum of Brisbane leading the visitor experience, public programs, marketing and retail teams. Sarah is passionate about creating vibrant and safe spaces to connect with art, and is an accredited Mental Health First Aider.
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Tiana Ling
With 24 years of international experience in live technical production, Tiana Ling has worked across theatre, festivals, corporate events, and sporting arenas within private, council and educational settings. As a seasoned production and stage manager, and currently a freelance show caller, Tiana has led international teams to deliver multimillion-dollar entertainment experiences. Passionate about shaping the future of the industry, she is dedicated to training and mentoring the next generation of technicians, instilling both the technical skills and the artistry required to excel in the field. Additionally, Tiana holds a Bachelor of Theatre Arts (Stage Management & Technical Production) a Cert IV in Training and Assessing and is an accredited Mental Health First Aider, committed to fostering well-being in all our workplaces.
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Alison Stanton-Cook
Alison Stanton-Cook is a director, writer, acting coach and intimacy coordinator based in nipaluna/Hobart. She is the Screen Acting Lead Tutor at Musical Theatre Crew and has worked as an Intimacy Coordinator for Mudlark Theatre's production of The Box, Black Box Theatre's Spring Awakening, Golding Tooker Production of This is Our Youth and recently ran Consent in Media workshops with TUSA. Alison’s short film ROE (Running on Empty) has won multiple awards and screened at festivals including Very Short Film Festival, St Kilda Film Festival, Fleurieu Film Festival, CinefestOZ, the Middlebury New Filmmakers Festival in the USA and the Down Under FIlm Festival in Berlin. Alison was the Director's Attachment on Bay of Fires season 2 with support from Screen Tasmania. Alison is currently developing a television series and hopes to create more opportunities for cast and crew in Tasmania.
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Cindy Ambridge
Cindy Ambridge is a dance and consent specialist with over 30 years of experience in the Performing Arts.
She began her career as a versatile dancer, performing globally in Las Vegas, Japan, Malaysia, New Zealand, China, Singapore, and Australia. As an arts educator, she has taught dance in Queensland high schools, private studios, served as an exam marker, assessment endorser, and contributed to curriculum development for Queensland teachers.
Cindy founded "Class for the Heart," a program offering dancer workshops on mindset, well-being, safe dance, and anatomy, promoting a holistic approach to dance conditioning. She is a strong advocate for ongoing professional development in the dance industry and holds degrees in Behaviour Science (Psychology), Education, and Creative Industries (Dance). She is also a qualified yoga teacher and mental health first aider, with certifications in safe dance practices.
In 2024, Cindy contributed to AusDance QLD's SafeDance for Kids program and presented at major conferences, teaching consent processes for the Performing Arts. Her choreography is featured on the Queensland Government's QCAA website and other Department showcases. She recently debuted as a film choreographer.
Cindy is also extensively trained in intimacy coordination with SAG-AFTRA accredited certification programs. She works to support actors in film, TV, theatre, and music video productions, ensuring consent protocols and performer boundaries are respected.
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Rachelle Ferrar
I am a human resources executive who leads with an understanding of business strategy and creates dynamic experiences for people. I design and implement highly impactful People solutions that drive business growth, adaptability and innovation. I bring global experience across the creative industry and my passion for the creative industry aligns with my approach and motivation which is non-traditional towards human resources which aims to empower individuals and teams to realise their full potential.
With deep experience in strategy development, culture builder, DEI, transformation & change, employee and wellbeing experience, coaching & talent development. Highly regarded for my exceptional communication and influencing skills I am a hands-on leader that thrives on building lasting capability at all levels. I am adaptable, creative and pragmatic, with the ability to engage others in a long term vision and present and influence at executive and board level.I pride myself as innovative and having a human centric approach and aspire there is a baseline of psychological safety and managing psychosocial hazards at the workplace. I am a lifelong learner with a passion in Neuroscience and have a future focused outlook. As a leader, I build loyal and talented teams through empowerment, development and an authentic approach.
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Emma Nightingale
Emma Nightingale is an operatic soprano and director. Over the last decate, her work has seen her direct and sing in productions with Opera Queensland, State Opera South Australia and Brisbane Music Festival. As a soprano, she has also sung with QLD favorites Camerata, Voxalis and Brisbane City Pops Orchestra.
Emma is also Business Manager at Tanck, a boutique consulting firm helping not-for-profits and social enterprises have better and more productive relationships with government. Working closely with political insiders and experts, she helps to facilitate creative solutions that are beneficial to communities and organisations.
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Gav Parry
Gav has spent the last decade in the music industry (artist, manager, educator, founder). He's toured Australia with the likes of Rufus Du Sol and Ballpark Music, written and worked on records that have been streamed more than 50 million times, signed record deals (Wonderlick/Sony, Partyfine, Onelove), started a label that had a release sampled by Grammy Nominated artists PARTYNEXTDOOR as well as working at QMusic/BIGSOUND. Gav founded Your Favourite Team, a platform that was educating the next generation of creators in the music industry. Loose Change Publishing with LA based management company Vitalic Noise (Bag Raiders, Hermitude, Miami Horror). Before stepping into the world of startup, tech and innovation at Innovation Bay and Global Entertainment Company Entain, where he headed up their Australian innovation program (Ennovate).
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Sarah Farnsworth
Sarah Farnsworth is an arts festival producer and business operations manager with a strong focus on sustainable growth, innovation, and creating opportunities for emerging arts workers in the performing arts. She has worked with leading festivals like BIGSOUND, QMusic, Brisbane Festival, and Sydney Festival, gaining expertise in producing, event management, logistics, and business systems.
Sarah combines data-driven processes with a people-focused approach to leadership, excelling in problem-solving and change management. She has led strategic initiatives to improve safety, accessibility, diversity, and mental health in the workplace, including the industry-leading 'Concert Care' safety strategy.
With a dual Bachelor’s degree in Business Management and Arts, Sarah also consults for arts festivals and creative businesses on digital systems development. She is passionate about live performance, contemporary music, and building supportive, inclusive environments where emerging artists and professionals can thrive.
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James Marshall
James Marshall is a seasoned Producer and Executive with over 20 years of experience across film, TV, games, animation, and mixed reality. Starting his career in corporate Japan and later pursuing degrees in Film and Screen Media, he's led projects for Yahoo7!, Start VR, Technicolor, and CDW Studios, achieving seven-figure revenue, award-winning productions, and innovative industry initiatives.
James has a proven track record in strategic leadership, business growth, and creative development, contributing to the media industry through roles in government, advisory boards, and various creative projects. His journey includes producing VR experiences, building training academies, launching successful games, and driving industry-first initiatives like Australia’s first games development rebate. He currently runs The International Games Group, an angel investor in emerging video games.
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Alexandra Selkirk-Hanna
Alexandra Selkirk-Hanna is a creative strategist, interdisciplinary artist, musician and audio engineer with over a decade of experience leading transformative projects in diverse sectors. Holding a Master of Visual Arts from Auckland University of Technology, she combines her artistic sensibilities and philosphical roots with strategic thinking to design inclusive initiatives that uplift, create change and push boundaries. From public programming and education at Auckland Museum, to Student Success, Wellbeing and Diversity, Equity and Inclusion speciality at SAE Institute and Silver Fern Farms, Alex’s life and career has been colourful and intergrative, much like her art practice. Alex now resides on Awabakal and Worimi lands, in Newcastle, NSW with her wife and children.
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Alice Muhling
Alice Muhling is an arts manager with 15+ years’ experience working across programming, artist management and business roles at various Australian festivals and theatre companies. Recent roles have included Executive Director and co-CEO at Emerging Writers’ Festival, Associate Producer at Brunswick Mechanics Institute managed by Next Wave, Company Manager at Malthouse Theatre and Program Manager at Brisbane Festival, where she was also the Secretary of the Australia Council’s Confederation of Australian International Arts Festivals. Since 2022, Alice has held the role of Business Support Officer at YIRRAMBOI Festival, where she has led the development of the strategic vision of the organisation.
Alice is committed to supporting critical conversations around diversity and inclusion, and wellbeing in the arts, as well as investigating the role of art as a vehicle for community development. She is a strong supporter of artist development and has enjoyed the privilege of working with interdisciplinary artists from China, Timor-Leste, Australia and South America, amongst others. -
Bree Baker
Bree grew up in Aotearoa (NZ) and has pursued many creative interests, focusing on music from her childhood through to her early twenties. Through to adulthood her creative journey includes working as a graphic designer for some of Australia’s major fashion brands, though her true passion lies in writing. She has contributed to online zines like Stimulate Your Soul and FlavourMag, while also working on her own projects as well. Bree holds nine years of experience in the mental health sector working as both a clinician and consultant, Bree has led initiatives like the Partners in Wellbeing program at Music Victoria, providing workshops, counselling, band therapy, and psychoeducation at events like Gold Sounds, addressing the impact of COVID-19 on Australia's music industry. Today, she supports Aboriginal, Torres Strait Islander, and Pasifika communities in Aotearoa and Australia through her private practice, helping musicians and artist managers explore their identity and creativity.